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Who We Are!

When Norman Childs opened his first Eyetique store at the ripe old age of 21 in 1979, he had $2,000 in freshly minted credit cards and a very high interest $5,000 loan in his pocket, but he was interested in providing much more than just glasses.Norman Childs


He wanted to create an exceptional experience that would become the cornerstone of every relationship with every customer who walked through the door of his Murray Avenue boutique. From a $40 desk his dad bought at a used furniture store, he spent the next year running the entire business on his own in relentless pursuit of providing high-quality, high-fashion eyewear along with world-class service.


Thirteen additional locations and 37 years later and that desire still remains the same, even as we continually grow and evolve with the needs and wants of our clients. In each store you’ll discover the very finest in craftsmanship and design – names like Oliver Peoples, Cartier, Chanel, and our very own Norman Childs Eyewear Collection, which has become the best-selling brand of eyewear at Eyetique with over 30 urban and vintage designs. Even better, all Norman Childs Eyewear frames are proudly handcrafted in the USA.


Squirrel Hill Eyetique

Because we get it – you can buy glasses anywhere these days. What’s rare, though, is the guarantee of an outstanding experience from a community-oriented, family-owned business that treats you like one of their own.


Your complete satisfaction always has, and always will, define our business.


Oh, and in case you were wondering: Norman still uses that $40 desk. And yes, he fully intends on turning it into a family heirloom.